Bespoke Site-specific Experience Design

In a post-pandemic world, Augmented Reality is going to be more relevant than ever. Audiences increasingly expect that the digital dimension of venues, retail destinations and public places will be as rich and as usable as the physical.

Playlines specialises in designing bespoke digital layers of information, gameplay and adventure for iconic locations and public spaces. We provide expert creative development, experience design, and digital dramaturgy that draws on our years of experience at the cutting edge of digital and immersive production for some of the world’s biggest brands.

We’ve created bespoke experiences that added new dimensions of content, gameplay and usability, as well as integrating activations with on-site retail, and gathering invaluable footfall data for venues including London’s iconic OXO TowerCamden’s famed Roundhouse, historic Tobacco Dock, New York’s Snug Harbour, and at Digital Catapult offices in London and Belfast.

Immersive Narrative Consultancy

Playlines helps developers, artists and IP-holders to create impactful, accessible immersive experiences, drawing on our years of experience creating innovative narratives within some of the world’s most valuable licenses and story universes.

From high-level world-building, to interactive narrative storyboarding, to prototyping and building Emotional Immersion through dialogue scripting, we can help your VR / AR / Mixed Immersion project speak directly to your consumers and take them to the next level of immersion.

Past clients include Park Playground VR Theme Parks, Catalyst Films, unrd, Seeper, somewhereelseDeepTale.

Inspiring Talks

Creative Director Rob Morgan is a leading advocate for the power of narrative in VR/AR and the coming revolution in context-aware content, and is a frequent speaker at GDC, VRDC, Develop and BAFTA. He has provided invaluable insight and inspiration to cultural institutions and companies including Zynga, BBC Writers’ Room and King’s College, London.

To find out more, get in touch!